Queen "Bohenmian Rhapsody"

This was the group's first hit single and first number 1, it stayed at the top of the charts for 9 weeks which caused a problem when they had to perform the single at Top of the Pops each week and they were on tour at the time. So to defeat this problem the group made a promotional video to play instead whilst they were on tour.
The video itself costed £4,500 and took 4 hours to film, the opening of the video with the four members in formation has to be one of the most famous images of all time. The special effects at the time were cutting-edge and impressive to audiences.
The video will always be recognised as one of the greats, and is ranked number 4 of the 100 greatest videos.

Madonna "Like a Prayer"

Ranked the 5th greatest music video of all time (Channel 4).

Madonna's "Like a Prayer" video tells the story of a man wrongly accused of rape which Madonna witnesses, however she is threatened and runs to the church for guidence. There a black Jesus comforts her and she now knows she must tell the truth to help set free the innocent man.
The music video caused outrage within the Catholic church because Jesus was represented as black, as well as she makes love to the black Jesus in the video. The video caused even more trouble for Madonna as Pepsi withdrew their sponsorship which meant Madonna lost money.

Nirvana "Smells like team spirit"

This video in more or less words speaks for the generation of the time and represents this anger/rebellion of youth. Kurt Cobain wanted the video to be like the film "Over the Edge" (1979), the director took his ideas and interpretted them (which we see in the video). However Kurt and band were not happy and reluctant to co-operate with the director of the day of the filming. The music video captures the band's anger and the extras (who tear the set apart at the end) and somehow make something magical as 'a moment' has been captured.
Following the release of the song/video, the band became very successful and had more hit songs.

Ranked 10 of the 100 Greatest music videos.

Radiohead "No Surprises"

"No Surprises" comes from the successful album 'OK COMPUTER' in 1997, and is number 24 of the 100 Greatest music videos.

The video itself is filmed in one take, the shot is an extreme close-up of Thom Yorke's face in a plastic bubble. As he sings the lyrics scroll upwards mirrored, as the video goes on there is water slowly filling the plastic astronaunt dome. For about 50 seconds Thom Yorke holds his breathe which makes the audience sympathetic as he looks like he is suffering/uncomfortable. 

Eminem "Stan"

This music video is unlike most music videos as it shows the darker side to fame as we follow a obessive fan who feels he is living a duel life with Eminem. The song itself is very personal as Eminem writes of an event in his own life. The song uses samples from Dido's song "Thank You" at the time Dido was a little known star but after this video/song was released she rose to stardom.

The real challenge for the actor of the video, played by Devon Sawa, was to act and lip sync good at the same time. The music video ranked 31 in the 100 Greatest music videos, and here it is:

Sinead O'Connor "Nothing Compare 2 U"

Ranked 35 of the 100 Greatest music videos.

The song is originally by Prince, but it wasn't until Sinead covered the song that the song itself became popular.  The director was given £40,000 budget to film the music video, he filmed on location in Paris however most of these shots were not used for the finished video. The video itself is mostly close-up shots of Sinead, the audience are automatically drawn to her eyes.
The close-up shots also helped to grip the audience esspecially when she shows pure emotion/tears on the lines "All the flowers that you planted, Mother/in the back yard/All died when you went away," as she herself had a very complex relationship with her mother who had recently died at the time.

The song and album went to number 1 in the charts after the music video was released and effectively launched her career; and this is why this music video is a good example of a video adding value to the song.

Flatboy Slim "Weapon of Choice"

Ranked 38 out of the 100 Greatest music videos; and more popularly known for its music video. The video features the Hollywood actor Christopher Walken, who previously trained as a dancer before his acting career, dancing and flying in an empty hotel to the song.
The video is known for its choreography and won 6 MTV awards in 2001.