Finished Music Promo Video

Here is the finished music promo video for 'Paper People'

Video Narrative: The narrative of the video is that the protagonist is looking for clarity on a present event, the protagonist has to over come self-conflict and doubt to find the answer which she is searching for.

Detailed Research into our Artist

Charly Houston like most unsigned artists is on myspace and an unsigned website; but she also has also joined soundcloud and facebook. Soundcloud is a website where you can upload your demos online for others to listen to and also download (optional), this helps to reach out to your audience and other music lovers.

She also has her own Facebook page which she started in 2011 it features information about what gigs she is doing, ticket information, a band page where you can listen to music and view photos. This helps to interact with her fans and post the latest in 'the world of Charly.' Social media such as Twitter and Facebook is widely used and can be used effectively as a (viral) marketing tool as fans can tweet and share material with friends - and of course 'word by mouth' is the most effective tool there is!

Charly has also recieved positive reviews such as the one below:

"As professional as she is talented, Charly Houston undoubtedly has a very bright future ahead of her. I still can't quite believe she's only 15. Her voice has a rich, soulful, husky quality that singer-songwriters twice her age can only envy."
                                                                                        - Duncan Ross (Director, Klocwork)


A positive review can have positive effects and lure in interest from other music fans out there and possibly scouts looking for new, fresh talent.

Artist Perfomance

This video is of Charly Houston performing Paper People live at her first headlining gig in March 2011.



Charly seems confident during this performance and likeable with the audience as she makes them feel comfortable joking with them before her performance. She has a natural stage presence as we the audience are drawn in when she performs and she makes her audience seem at ease/chilled as she performs which demonstrates good body language.

The performance itself has an intensity to it as Charly gets into the emotion of the song which shows in her voice and her facial expressions. The lyrics themself are sombre however when put together with Charly's husky tone and guitar chords have a playful quality.
She writes and performs with a maturity which makes you believe she is an artist and has been doing this for a while, it also makes her performance convincing as we believe every lyric.

Looking at this performance helps to visualise how the song should be performed, so when it comes to shooting our music video mimacing how the artist performs will be vital to keep the same tone and emotion of the song.

Artist's Target Audience

Looking more into our chosen artist's music and profile it's clear that the primary target audience is girls aged around 16-24, like myself, and possibly younger teenage girls. Another audience the artist attracts are folk/acoustic music fans, so possibly people who like to listen to other artists such as Taylor Swift and Ed Sheeran.
The target audience is also another factor we need to include whilst brainstorming for ideas, as well as to promote the track and the artist successfully.

Charly Houston

Charly Houston is an unsigned artist, fifteen years old of age and from Glasgow. She has been playing guitar for 8 years now, she also plays drums and keyboard. Charly writes acoustic music with deep, personal and meaningful lyrics which definately shines through her songs.
She has three EPs: Saint, Famous and Paper People.

Charly, even though how young she is, know what she wants and is prepared to give it her all " I love music and I want to make a change in the industry, and at least have my shot at this."

Link to her page on unsigned.com: http://www.unsigned.com/charlyhoustonmusic