Review of Music Video

Evaluation
The dark colours and empty location are all conventions of the acoustic genre, as well as the use of instruments and lip syncing are typical conventions of most music videos.

The slow paced editing matches the slow pace of the song and adds to the sombre mood of the video. The dissolves are effective as they help to transition the video from one scene/location to the next. Generally, the video transitions help to bring out the mood of the song hence making the meaning of the video apparent to the viewer. 

In the video there is only one character: a young female. In the video the actor can appear fragile and vulnerable in some parts ( such as the forest scenes); but in the guitar and dance shots she seems strong and dominant. I wouldn't say that there is use of stereotypes in the video as the video is not about a statement on society or political views.    

I would imagine if the video was to be played on any music channels it would probably be on 4Music and Smash Hits! as they are music channels targeted at the younger viewers aged between 14- 24 years old; and perhaps MTV Rocks as they show alternative and acoustic music videos as well as rock videos. Due to the content of the video, I would say that the video would be able to be shown during the day as there is no offencive content.