Artist's Target Audience

Looking more into our chosen artist's music and profile it's clear that the primary target audience is girls aged around 16-24, like myself, and possibly younger teenage girls. Another audience the artist attracts are folk/acoustic music fans, so possibly people who like to listen to other artists such as Taylor Swift and Ed Sheeran.
The target audience is also another factor we need to include whilst brainstorming for ideas, as well as to promote the track and the artist successfully.