Looking at our target research, and taking into consideration the age-group our target audience are, the music video needs to be entertaining as well as tell a story.
Sometimes with sombre/acoustic music videos the story can overpower the song and maybe discourage people to buy the song, it can have an effect on the artist too as they could be labelled to only do ballad-like songs.
With the acoustic genre it is very easy to get caught up in the story that the lyrics are telling, however as Jamie Thraves says 'never be too literal with the lyrics.'
To increase sales, and allure our secondary audience, we are going to make the video fun and try to capture a youthful-vibe which should hopefully attract our target audience. People watch music videos because they want to be entertained and they want something visually captivating therefore we need to be creative and come up with some original ideas.
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